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The power of in-store retail media
Retail media offers you as a retailer access to a new business model: earnings from selling advertising space on your in-store communication channels. An additional revenue source with maximum relevance to visitors. With a skilled, well-considered roll-out of a strong digital signage network, you can operationalize your strategy at lightning speed and with minimal payback time. And get a fast ROI on your digital signage investment.
Retail media: a new source of income
Retail media is rapidly evolving as an important business model in the retail landscape and physical retail space. Making advertising space available to partners or external advertisers in strategic locations creates a new source of revenue. One that strengthens partnerships with suppliers, enhances the shopping experience and contributes to the commercial success of each retail space. A retail media strategy only has winners.
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Short payback time
A high-quality digital signage network is the foundation of a successful retail media strategy in the physical retail environment. It’s all about putting together the right elements that will ensure you are operational quickly and can remain so for many years. Intensive collaboration between the right specialists is therefore essential. We make sure your displays and network are rock-solid and online when they should. These are the conditions required for your network to perform, as well as generate the revenue that leads to rapid ROI.
Maximum performance, always
Continuity is the all-important factor in a retail media strategy. Advertisers demand optimal network performance; visitors expect a high-quality experience. That’s why the heart of our retail media solutions is the Network Operations Center (NOC). We remotely monitor the status of the entire network and all individual displays. Any faults can be repaired proactively and remotely. This results in our guarantee of 99% uptime. No more blacked out screens, all campaigns always up and running.
Always relevant and current
Literally free up room in your retail media strategy for your own offers, campaigns and storytelling. This will strengthen your brand, help shop visitors and boost sales. The unprecedented flexibility of digital displays offers enormous opportunities to tailor your message to specific moments or particular visitors. All your knowledge about your target audience can be applied to the ultimate blend of storytelling, campaign marketing and branding. With our thorough knowledge of digital signage, we help you create dynamic digital content that generates views and drives action.
One platform for optimal management
Proper content distribution is crucial in a retail media strategy. Therefore, our network is always linked to a content management system (CMS) that is not only innovative, but also exceptionally user friendly. This forms the basis for content programming that strikes an optimum balance on each individual display of content from your own brand, from the individual shop and from advertisers who have purchased space. An indispensable element with maximum impact on strategy feasibility and impact.
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Stefano
Chief Commercial Officer