Digital displays with catchy and relevant content work like smart posters. By displaying the right content at the right time, each visitor is enticed and surprised with the most appropriate message, close to the moment of purchase. Highlight products for which there is a surplus or increase customer loyalty by promoting saving schemes. Very sustainable and customer friendly. Win-win.
With the placement of digital displays, you can generate up to 400% more views compared to static displays. By installing digital displays to replace traditional displays and posters, you implement a powerful and dynamic medium in shops. Dynamic content makes it possible to reach customers even better with relevant and time-critical messages. Unlike paper posters and POS materials, we can control digital content centrally and automatically match it to the moment, position and even offers or stock.
Setting up a retail media network gives your supermarket organisation access to a new business model with quick ROI. Create attractive positions for advertisers making your shops relevant to their target audience. At the same time, use the power of promotion for your customers and boost the experience and loyalty.
With our content management systems, you plan the most relevant message for each individual supermarket, leading to more sales, increased loyalty and a more positive brand experience. Increase impact by linking your systems, such as PIM, DAM and MRM, for more up-to-date and complete content. Our programmers integrate appropriate data sources via APIs to personalize content, taking into account local trends, inventory levels and targeted campaigns for popular products in specific shops.
Capture the attention of passers-by and shoppers with dynamic content. Not only can you highlight attractive offers, but you also boost your customers’ buying behavior in a positive way.
Use displays in different departments to provide inspiration, show offers, link with the online channels and highlight collaborations with local vendors.
Use cash register displays to promote USPs and your loyalty program and to remind customers of current saving schemes. Use this spot to actively encourage impulse purchases.
Welcome customers at the entrance with displays in the most visible location. A powerful tool to get customers into your supermarket with an effective message.
Through touch solutions, create inviting, interactive applications with product information, integration with inventory management and self-service options.
Digital in-store communications and retail media enhance shopping experience at Jumbo Supermarkets.
E-commerce provides retailers with valuable customer data, which can be used for relevant advertising. This offers omnichannel retailers opportunities to monetize data, even in a physical environment.
An effective retail media strategy offers retailers great opportunities to increase their revenue and customer engagement. But mistakes are easily made. Here are the six main causes of a failing retail media strategy.