Retail media is nothing new, but with the increase in e-commerce and the rise of online shopping, retailers are sitting on a huge amount of valuable customer data that can be used to target relevant ads toshoppers. This offers omnichannel retailers a prime opportunity to monetize their data, even in a physical environment.
In this e-book, we explore the benefits and challenges of retail media for brick-and-mortar stores and the potential for growth in this space, with a particular focus on return on investment (ROI).