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An interactive retail experience in the Coolblue XXL stores

Hold, compare and try more than 1,000 products. It’s possible in one of the three Coolblue XXL stores. The purpose of the physical store? Connecting online and offline. First Impression helped Coolblue with the audiovisual translation and digital in-store experience.

Digital signage flagship store Retail
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Digital signage

The Coolblue playground

With high-tech AV solutions, such as digital signage, double-sided touch displays and an advanced sound system, we invite customers to interact with products. The thinnest signage, comprising double-sided LG OLED displays just 9 mm thick, contributes to a modern and streamlined retail environment.

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Full control

Unique retail experience

A highlight is the interactive multi-room audio space, where customers have control over which speaker plays which style of music. Here, we add a personal touch to the shopping experience, making it not just about purchases, but a full sensory experience. Designed with innovative AV technologies, Coolblue’s XXL stores offer a unique environment where customers not only buy products, but undergo an unforgettable retail experience.