Sustainable Experience

Different Doors

Elevating customer experience

Transforming Different Doors' experience center with audiovisual technology

Different Doors is a supplier of high-end (garage) doors. They approached us to enhance their experience center, enhance storytelling, and boost sales with audiovisual technology.
Fun fact: This building is the most sustainable building in the Netherlands.














A personal welcome

Step into Different Doors

All areas of the experience center are made part of the tour, which starts at the front door with a window display. After entering, the visitor walks into the welcome area, where four signage displays are placed in a playful way. The content is personalized and gives the visitor a warm welcome.














The doors to the future

Different Doors' fully integrated experience

The first stop of the experience tour is where we showcase an overview of the Different Doors solutions in an extended showroom with several digital signage displays. The content is activated through an app we developed in collaboration with Different Doors, which is linked to their office automation system.

The audio, and displays, including the content, blend seamlessly in all décors of the experience center, concealing the hardware and giving the whole a slick look. The vertical slats are extended into the content. Using a 3D visual, the garage door on the display opens like the real garage right next to the display.














Hands-on sales approach

Different Doors' Place & Learn solution

At the next stop, visitors find a configurator setup where they can choose from a set of standard garage doors to view or directly order. In the space next to the configurator setup, visitors enter an interactive area with a place & learn solution. When blocks made of miniature samples of garage doors – similar to the material used in the actual garage doors – are placed on the table, the specifics of the doors, including materials and references, appear on the signage display. Based on the different elements of the doors, references can be pulled up on the display so visitors can get a good impression of their custom-made options.















Immersive lounge

Last but not least, we have the deep dive projection room that showcases the corporate story of Different Doors. This multi-functional room serves for product presentations and training sessions.














What they say

During the course of the project, we found out that First Impression and Different Doors are made of the same DNA. We have the same philosophy: First Time Right! We do what we promise and that is exactly the same with the engineers and mechanics of First Impression.

Sil Kuppens
Seeing is believing

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