First Impression was given a crucial task: the technology had to be entirely invisible. In the showroom, approximately 65 speakers have been completely concealed within the interior. The same applies to the displays. Throughout the entire building, displays with digital communication have been seamlessly integrated, such as in the coffee corners, the brasserie, and the employee restaurant. The displays are recessed into the walls, so no edges are visible and only the content on the displays stands out.