Integrating audio into retail media strategies
Music is a silent force in retail (media), subtly boosting every shopping experience. From background music to targeted messages, it creates an engaging atmosphere that influences buying decisions. With the perfect mix of music, sound positioning, and volume, the visitor connects emotionally and can be guided on his shopping journey. Our passion for music fuels our conviction that audio is a game-changer for your retail media strategy, upscaling in-store advertising and maximizing its impact.
Added value with audio
Using audio in combination with retail media offers significant adds value to advertisers. By pairing audio with visual content, customers’ senses are stimulated, making the message not only more powerful but also more memorable. When shoppers hear a recognizable jingle alongside a visual ad, it reinforces brand recall and can influence purchasing decisions on the spot. Studies show that instore audio already results in an uplift in sales by up to 20%. Imagine what it can do if you pair audio with messages on your digital signage screens.
FirstMusic
Our audio solution, FirstMusic, enhances in-store advertisements by seamlessly synchronizing audio to your digital signage network, adding value to your retail media strategy. We provide a digital signage network with cutting-edge signage software and media players, to ensure perfect synergy, creating an unforgettable shopping experience. This multi-sensory approach captivates shoppers, boosting sales and loyalty.
FirstMusic, powered by Xenox
In partnership with Xenox, we provide a top-tier network that ensures an exceptional audio experience in your store. Our system delivers perfectly balanced sound, customized for every situation. Together, we developed a special player: an advanced, fully remotely manageable background music player that enhances audio quality. Integrated with your digital signage network, it enables impactful commercial messages.
Total audio control
With FirstMusic, you gain complete control over the audio within your digital signage network. Thanks to our Smart Services, we can adjust and monitor the audio at any moment from our Network Operations Center. It’s even possible to take complete control of all your digital signage screens, including audio, to provide a fully coordinated experience that makes a lasting impression.
A full-service approach
First Impression handles everything: from concept to execution. Together with Xenox we set up the best playlists for your brand and design a custom audio plan. We will advise you on the best content management system (CMS) for managing and scheduling synchronized content and audio. As your single contact point for both retail media and audio, we make the process clear and cost efficient. Our team of (3D) content creators expertly blends audio, CMS, and visuals to create seamless, engaging in-store experiences.
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Daan
Client Manager