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Bring your brand to life with shopping experiences
The future of brick and mortar is not about buying and selling, but about experiencing. A shopping experience creates new opportunities for any physical retail environment. It is essential that the shopping experience seamlessly matches your brand, your commerce channels and the customer journey. Phygital commerce is the way to connect online and offline and amaze every customer.
Boost shopping behaviour
The possibilities of audiovisual technology and display communication in retail are endless. Digital signage, music, scent (sensory marketing) and in-store technology help to elevate your shopping experience. Physical and digital merge into a single retail experience, making your shop part of your omnichannel strategy.
Engagement with audiovisual technology
Technology enables you to enhance your omnichannel strategy, attract attention in extraordinary ways, and improve shopping experiences with intelligent solutions. These include smart mirrors, enticing floor projections, and eye-catching personalized digital content that can incorporate sound or even fragrance—anything that captivates your visitors. Let us help you create this.
Shopping as an experience
Not a functional activity, but a complete experience: that’s how you entice and surprise today’s consumers. From QR codes that provide access to advice and reviews, to self-assembling a product. Consider also virtual fitting rooms and products that come to life through extended reality (XR). There are virtually no technical restrictions. Creativity is your only limiting factor. And we also push that boundary with our creative agency.
The ultimate customer experience
Offline and online find their ultimate convergence in the physical store and can easily be personalized. For example, fitting in front of a smart mirror that recommends additional products or shows offers that suit customer’s preferences. Instant checkout? Done. Anything to help each customer have a tailor-made individual experience. Limited floor area? Technology makes it possible to still offer the entire range. We call that an endless aisle. Just a few examples of how to effectively set up your omnichannel marketing.
Fast ROI on your digital signage investment
Retail media offers access to a new business model: earnings from selling advertising space on your in-store media. An additional revenue source with maximum relevance to visitors. With a skilled, well-considered roll-out of a strong digital signage network, you can operationalize your strategy at lightning speed and fast ROI.
OUR 360º APPROACH
From creative concept to clever engineering and perfect execution of the installations in your phygital retail experience. A platform from which the right content always appears in the right place at the perfect time. Complemented by real-time remote monitoring and guaranteed 99% uptime of our solutions. Our approach is full service, which gives you a phygital retail experience in which your brand makes maximum impact on all your visitors and you exceed your sales targets.
About First Impression
For more than 27 years, the team at First Impression has worked on designing, developing, installing and maintaining interactive digital signage solutions and audiovisual technology. Our creative and innovative concepts for brands and retailers provide consumers worldwide with unforgettable experiences in shops, showrooms and other physical spaces.
The numbers speak for themselves
27
Years of experience
50
Countries
200
AVENTURERS®
RESPONSE WITHIN ONE WORKING DAY
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Loek
Retail Strategy Director