press release

First Impression audiovisual sets foot in Germany with appointment of Daniel Glück

New business development manager reinforces international ambition

Tilburg, February 23, 2023 – Dutch solutions integrator First Impression audiovisual has appointed Daniel Glück (50) as business development manager. In this role, Daniel will be responsible for all accounts in the DACH region with a focus on Germany. After the opening of the first international office in Paris, the opening of the German office is the next big step in the international expansion of First Impression.

Daniel is a true digital signage expert and comes from over 26 years of agency expertise in all digital sectors. He started his career implementing touchscreen solutions for DaimlerChrysler Aerospace. In the zeroes, Daniel made the switch to the automotive sector, where he worked for brands like Daimler Chrysler, BMW, AUDI, Jaguar Land Rover, Hyundai, and other brands.

First Impression, named Integrator of the Year 2022 at the AV Awards, opened its third office in Paris in 2022, next to Amsterdam and the HQ in Tilburg. Next up is the expansion to Germany. With the recent appointment of Daniel Glück as new business manager Germany, this expansion got a great boost already, with a digital signage assignment for KIA Germany.

For KIA, First Impression implemented a showroom experience in KIA’s City store in Berlin. This year similar solutions will be rolled out to 400 retail and service locations of KIA in Germany.

Ron Haans, Founder and CEO of First Impression: “Daniel is going to make a big difference for us in the DACH region. He knows the tricks of the trade in the DACH market. Daniel is an entrepreneur who knows exactly how digital retail experiences can be taken to a higher level.”

“I look forward to taking the next step towards the future together with First Impression,” says Daniel Glück. “First Impression is an innovative company with fantastic customers. The entrepreneurship and international ambition are a good match with my ambition: to bind great brands with international allure to First Impression.”




About First Impression

It’s all about experience

Our customers are looking for ways to tell their brand stories in an innovative way and we help them to accomplish this by applying tech-driven solutions. With these solutions, First Impression creates ‘phygital experiences’ through multi-sensory storytelling by combining audiovisual technology with appealing content. In addition to experienced technicians and engineers, the team consists of creative professionals who plan the strategic steps to form the entire customer journey. First Impression works for A-brands in retail, leisure and automotive with clients such as Rituals, Basic-Fit, and TUI. First Impression supports worldwide rollouts for all stores, flagship stores, and experience centers.


For more information, high-res images, or a visit to the First Impression Experience Center, please contact:

Janneke de Vries
PR & communications manager
+31 6 8386 3971