Tilburg, February 3, 2023 – On the penultimate day of the ISE in Barcelona, the world’s largest exhibition in the field of AV and systems integration, First Impression audiovisual won three awards and a ‘high commendation’ at the award show of the international Digital Signage Awards. 

The Digital Signage Awards are presented annually to the best international campaign excellence, creative execution and technical innovation, and outstanding media or placement solutions in digital signage, DOOH advertising and digital visual experiences. 

First Impression won the following awards and recognition: 

  • Corporate & Workplace (including business exhibitions and events): Siemens Digital Experience Center 
  • Creative Execution – creative for other marketing or communication purposes: Siemens Digital Experience Center 
  • Museums & Historic Sites: Our House | the world’s first electronic dance music experience 
  • Sports and entertainment venues: Our House | the world’s first electronic dance music experience (high commendation) 

Siemens Digital Experience Center

Two awards were won for the digital experience center that was designed and realized at the Siemens headquarters in The Hague. To reinforce the term “digital transformation” and its necessity, Siemens Digital Industries, together with First Impression and Succesmakers, has built a beautiful Digital Experience Center at its headquarters in The Hague. 

Watch the video: 

Our House | the world’s first electronic dance music experience

The gigantic project at Our House also received an award and a “high commendation”. Our House is the world’s first museum experience for electronic dance music. First Impression was involved in this prestigious museum as the most important audiovisual partner. The uniqueness of this project lies in the double function of the building: during the day it is a museum and after closing time it is quickly converted into the Amsterdam nightclub Club Air. This is possible because all museum pieces and parts can be disconnected in no time and stored in small, hidden spaces. 

Watch the video: