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Digitizing the KIA dealership experience
Nationwide dealerships, 5 solutions,
one seamless experience
Kia is redefining the dealership experience in Germany with a digital customer journey. In showrooms featuring the new Kia Store Concept, five smart audiovisual solutions bring the brand to life and elevate the sales process to a whole new level. From dynamic brand videos to interactive touchscreens that enhance the customer experience—everything is designed for a seamless and memorable visit.
Audiovisual technology
Digital signage
Automotive
First impressions that last
Customer lounge
The journey begins in the waiting area, where visitors are immersed in the world of Kia. Captivating brand videos and impressive footage of Kia models driving through vibrant cities or peaceful landscapes set the perfect tone. Additional video content features topics such as charging, merchandise, and accessories. This isn’t just a waiting area—it’s a brand experience that inspires and excites.
Always available, always informed
Information kiosk
Next to the hero car is the “Information Kiosk” a sleek, portrait touchscreen seamlessly integrated into a custom-made furniture piece. This interactive kiosk provides more details in-depth details about accessories, features, and customization options, helping sales representatives dive deeper into the car’s highlights. Customers can explore the display independently, but its real value lies in supporting the personal interaction between consultant and customer. It’s an intuitive, inspiring tool that supports, rather than replaces, human interaction.
Experience vehicles in all colours and settings
Car Visualizer
A large interactive touchscreen allows customers to explore the entire Kia model portfolio, including vehicles not physically on-site. Whether in a bustling city or surrounded by nature, the visualizer places customers in diverse environments and presents the vehicles realistically. When idle, the display showcases branded content to reinforce the KIA identity, but as soon as a customer approaches, it switches seamlessly to interactive mode, making exploration intuitive and engaging.
Personal advice, digitally supported
Sales
Sales
consultant iPad
Once the customer takes a seat in the vehicle, the next phase begins: using an iPad, the sales consultant introduces the Kia App. The iPad also provides access to the e-mobilio purchase assistant. This creates deeper brand engagement and a seamless, digital consultation experience—accessible at the tap of a finger.
Subtle support with impact
Service desk display
Technology also enhances the service area: the Service Desk Display complements conversations with targeted content. Small but powerful—it reinforces emotional connection to the brand without distracting from the personal exchange. Customers receive seasonally relevant content, such as tire change reminders in spring and autumn or vacation check-up offers in summer.
This is how Kia maximizes its impact
Technology is only as effective as its implementation. That’s why we work closely with Kia to ensure smooth integration and maximum impact. All devices can be centrally and remotely controlled, keeping the digital solutions up to date at all times. This is how we ensure that every new model and every promotion goes live in the dealership in no time.
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Daan
Client Manager