Trend 1: AI generated content
Here’s a picture of a mountain climber. But not all that you see in this picture was actually there in real life. Artificial intelligence completed this picture. Can you tell which part is added afterwards? (Click on the picture for the answer).
I’ve kind of tricked you there a bit, but either way, it is hard to tell which part of visual content is AI generated. So, can we say AI generated content is a risk or a blessing? At the creative agency of First Impression, we definitely use AI for our and our client’s benefit.
Let me give you an example of how AI generated content works for us. For food retailer Jumbo, we create the most appealing content for their digital signage as possible. Their digital signage helps their customers make the right choices when it comes to purchasing delicious meals and fresh products. Sometimes, the available footage needs a little more of that deliciousness. AI technology can turn this footage into exactly the right content. Look at this example: