The shift is already clear: Vinted reported a strong surge in revenue and profit, driven by rising consumer demand for affordable second-hand fashion and continued expansion across Europe. In countries like France, Vinted has even overtaken major players like Amazon and Kiabi. Among Gen Z, the impact is massive: over 16% of their fashion purchases are second-hand. But does that spell the end of brick-and-mortar retail?
Not at all. Price gets attention. Experience builds connection. And when you tap into emotional value, you win.
Community vs. conversion
If you think Gen Z is only after bargains, you’re missing the point. Yes, price matters—but meaning matters more. Young people are drawn to sustainability, authenticity, inclusion, brand values, and community.
Vinted is an app where you scroll, click, compare, swipe, and decide. A store is a place where you feel, smell, try on, discover, and connect. It’s where brands become tangible. And where brands bring people together. That’s your edge. The time of being “just a store” is long gone. To stay relevant, think in experiences, brand identity, and a sense of belonging—not just along the Champs-Élysées.
Digital signage and audiovisual solutions as your toolkit
Digital signage and audiovisual tools are versatile enablers of connection and experience. They help you create atmosphere, encourage interaction, and use technology smartly to increase impact. Whether you’re fine-tuning your omnichannel strategy, building a proof of concept, or delivering a one-of-a-kind experience—this is how you stand out on the shop floor.
Think of an interactive perfume bar, a game room for full immersion, or a display that taps into TikTok trends and influencer styling tips. Music that sets the mood, scents that trigger the senses, and sensors that respond to movement or lighting. Or a screen showing real-time inventory, seamlessly bridging online and offline. Even smart vending machines can be part of the experience, letting visitors try or buy products on the spot.
Make it memorable
Digital experiences aren’t gimmicks, they’re your chance to leave a lasting impression. Smart signage helps shoppers find their way, stay longer, discover more, and make confident decisions. And when the experience sticks, so does your brand.
Technology as a growth accelerator
Used wisely, technology reveals what drives your customers, what actually works on the floor, and where there’s room to grow. It makes innovation easier, interactions stronger, and growth a deliberate strategy—not a stroke of luck.
The store as a destination
Gen Z shops consciously, digitally, and socially. They don’t choose between physical and online. They choose brands that are real, add value, and leave a mark. Turn your store into a place where people want to be, explore, share, and return. With digital signage, interactive concepts, and audiovisual tech as your creative superpower.
